• Creativity
• Challenge
• Ownership
• Integrity
• Compassion

• Creativity never fails.

  We build up great success through failures based on endless ideas and creativity.

• Adventurous challenges make remarkable outcomes.

  We challenge the new without the fear of key journey.

• Ownership enhances the values of all of us.

  With ownership, we never fall into mannerism and arise the pride.

• Integrity is the basic concept of every values.

  Ethical integrity is the foundation of a 100-years trust.

• Compassion enhances empathy ability.

  Warm compassion makes the culture last long and it becomes the beginning of social contribution.

The 7 major codes of conduct are the basic standard for all actions,
but we leave the rest to own discretion.

• We look through the eye's of the customer, and think as the client’s view.

• We support and praise for challenges and encourage for failure.

• Every ideas have own insights. Nobody worries with stating one's opinion.

• Every opinion should be respected and not ignored during brainstorming.

• What I do must not be ashamed of my family and myself.

• Making a plan shall be concrete and execution shall be made immediate.

• Communication attitude should be with the perspective of "we".